Dr. Anu CH, an accomplished management professional, earned her Doctorate
from VIT Business School, securing the second rank in Masters. With over 8 years' expertise in
teaching, research, and IT, she excels in domains like Research Methods, Marketing Analytics, and
Digital marketing. Her research acumen shines through in publications in esteemed journals - Journal
of Consumer Behaviour, Journal of Research in Interactive Marketing, and RAUSP Management Journal.
Certified in Lean Six Sigma and Microsoft SharePoint Application Development, she actively
contributes to international conferences, notably NASMEI and BIM ATHENAEUM, seamlessly integrating
academic excellence with industry knowledge.