|
TRIMESTER IV
|
|
1.
|
IV
|
Social Media Analytics (Lab)
|
o
|
o
|
3
|
3
|
|
2.
|
IV
|
Brand Management
|
2
|
1
|
o
|
3
|
|
3.
|
IV
|
Technology and Marketing Strategy
|
2
|
1
|
o
|
3
|
|
4.
|
IV
|
Sales and Distribution Management
|
2
|
1
|
o
|
3
|
|
TRIMESTER V
|
|
5.
|
V
|
AI & Automation in Marketing
|
2
|
1
|
o
|
3
|
|
6.
|
V
|
Services Marketing
|
2
|
1
|
o
|
3
|
|
7.
|
V
|
Neuromarketing
|
2
|
1
|
o
|
3
|
|
8.
|
V
|
Sustainability Marketing
|
2
|
1
|
o
|
3
|
|
TRIMESTER VI
|
|
9.
|
VI
|
Data-Driven Marketing Decisions (Lab)
|
o
|
o
|
3
|
3
|
|
10.
|
VI
|
Omni-channel Retailing
|
2
|
1
|
o
|
3
|
|
11.
|
VI
|
Agile Marketing
|
2
|
1
|
o
|
3
|
|
12.
|
VI
|
IPR & Marketing ethics in the digital Age
|
3
|
o
|
o
|
3
|
