Dr. Sudarsan is an accomplished management educator with over 27 years of teaching and research experience, having served at esteemed institutions in both India and Malaysia. His research interests are in the area of brand management, consumer behaviour, adoption of new technologies and digital marketing. His previous research work has been published in indexed journals, book chapters and conference proceedings. He serves as a reviewer and editorial board member for many reputed management journals. He has won several teaching and research awards in his career. He has organized an international conference and conducted several faculty development programs and professional workshops. He has also involved in consultancy work and served as a resource person for corporate training programs. His teaching interests currently include Brand Management, Consumer Behaviour, International Marketing, Marketing Management, Strategic Management and Business Analytics.