MCC Boyd Tandon School of Business
New 100% Paid Summer Internship Placement for PGDM Students (April–June 2025)
Marketing
Welcome to MCC BTSB - Future of Business
| S.No. | Trimester | Course Title | L | T | P | C |
|---|---|---|---|---|---|---|
| TRIMESTER IV | ||||||
| 1. | IV | Social Media Analytics (Lab) | o | o | 3 | 3 |
| 2. | IV | Brand Management | 2 | 1 | o | 3 |
| 3. | IV | Technology and Marketing Strategy | 2 | 1 | o | 3 |
| 4. | IV | Sales and Distribution Management | 2 | 1 | o | 3 |
| TRIMESTER V | ||||||
| 5. | V | AI & Automation in Marketing | 2 | 1 | o | 3 |
| 6. | V | Services Marketing | 2 | 1 | o | 3 |
| 7. | V | Neuromarketing | 2 | 1 | o | 3 |
| 8. | V | Sustainability Marketing | 2 | 1 | o | 3 |
| TRIMESTER VI | ||||||
| 9. | VI | Data-Driven Marketing Decisions (Lab) | o | o | 3 | 3 |
| 10. | VI | Omni-channel Retailing | 2 | 1 | o | 3 |
| 11. | VI | Agile Marketing | 2 | 1 | o | 3 |
| 12. | VI | IPR & Marketing ethics in the digital Age | 3 | o | o | 3 |
