MARKETING
WHY CHOOSE THIS SPECIALIZATION?
The Marketing specialization equips students with the knowledge and skills to understand consumer behavior, build strong brands, and create effective marketing strategies. It prepares future leaders to connect products and services with customers through creativity, data insights, and digital engagement across diverse markets.
Programme educational Objectives
PEO 1 - Employability:
To develop students with higher level of functional knowledge & skills to meet the industry requirements globally.
PEO 2 - Entrepreneur:
To create effective business founders, with a growth mindset by enhancing their critical thinking, problem solving, decision-making skills, through innovation and creativity.
PEO3 - Research and Development:
To instill and grow an independent scientific inquiry mindset that enable intent for continuous learning, up- skilling, professional development.
PEO 4 - Contribution to Business World:
To produce ethical and innovative professionals who, appreciates the business trends and applying their learning’s as appropriate towards the growth trajectory, with values.
PEO 5 - Contribution to the Society:
To work and contribute towards holistic development of community and society by recognizing human care, compassion and justice.
Learning outcomes
P01
Domain Knowledge
P02
Decision Making Skill
P03
Ethical Value
P04
Global Exposure & Communication Skill
P05
Individual & Team Leadership Skill
P06
Entrepreneurial Skill
WHY IN MCC BTSB?
The MCC Boyd Tandon School of Business is advancing a “Future Ready” framework to prepare graduates to excel in an evolving world. This approach emphasizes five key dimensions: Society Ready, Industry Ready, Global Ready, Venture Ready, and Impact Ready. Through this integrated model, our graduates emerge as socially responsible leaders with empathy and ethics, agile professionals equipped with practical and adaptive skills.
MCC BTSB is an ideal choice for aspiring marketing professionals, offering an AICTE-approved PGDM programme with MBA equivalence. The industry-integrated curriculum, hands-on learning approach, and guidance from expert faculty help students gain real-world insights and career-ready skills.
MARKETING ELECTIVES
Social Media Analytics
Brand Management
Technology and Marketing Strategy
Sales and Distribution Management
Artificial Intelligence and Automation in Marketing
Services Marketing
Neuro Marketing
Sustainability and Green Marketing
Data-Driven Marketing Decisions
Omni-Channel Retailing
Agile Marketing
Intellectual Property Rights and Marketing Ethics
Testimonials
"Fabulous interaction with the students, and special thanks to Dr. David Jawahar and Mr. Jayaram - Business Standard"
MCC BTSB is a great place. Energetic staff and enthusiastic students towards a great vision of making students "Future Ready." Keep shining together; let us build a beautiful world"
The students were very interactive during the Q&A session"
"Honour to contribute to MCC Boyd Tandon School of Business in whatever way I can. Future ready is what we need to do to equip our students"
"It was a wonderful experience in interaction with the young and talented team. I thank the Management, Director, and HoD"
"My professor, Dr. David Jawahar, at the helm - the place just has to be beautiful. The place, the infrastructure, the people absolutely beautiful. A wonderful place to hone the skills of the students to create a lovely new stor".
"Amazing institution and wonderful staff. My best wishes to the I batch and MCC Boyd Tandon School of Business"
"A fantastic institution with great aspiration to make a mark on business education. All the best"
"Glad to be here. Great students. I already see many entrepreneurs in this group. Great learning experience for myself. Mark my words: I see a bunch of entrepreneurs in this group. 100 cr companies in the next 10 years"
"Great place . Keep Going. All the best".
Deadline to apply - February 2026
