Dr. Sudarsan Jayasingh

Welcome to MCC BTSB - Future of Business

Work Experience:

  • Associate Professor, SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Chennai. (01.04.2023 to 23.06.2025)

 

  • Assistant Professor, SSN School of Management, Sri Sivasubramaniya Nadar College of Engineering, Chennai. (11.06.2012 to 31.03.2023)

 

  • Lecturer, School of Business, Swinburne University of Technology (Sarawak Campus). (01.03.2007 to 01.04.2012)

 

  • Lecturer, School of Business, KDU College, Malaysia. (26.04.2001 to 18.01.2007)

 

  • Lecturer, Department of Management Studies, Vels College of Science, Chennai. (01.06.1998 to 25.04.2001)
  • Marketing Executive Trainee, IPCA Laboratories Ltd. (India). (02.06.1997 to 23.05.1998)

 

Awards and Recognitions :

  • Best Faculty Award 2019-20, SSN School of Management

 

  • Best Faculty Award 2015-16, SSN School of Management

 

  • Distinguished Paper Award in eCASE conference Singapore 2009

 

  • Certificate of Merit Award 1999-2000, Vel’s college of science

 

Training and Consultancy :

  • Design and development of Value Proposition for a Social Networking App. (2021-23)

 

  • Conducted Marketing and Branding training program for Executives (2023, 2024, & 2025)

 

International Conference and Workshops :

  • Organized international conference on Emerging Trends in Business & Management (ICETBM2023) on February 24 and 25, 2023, with the theme “Business Intelligence and Analytics as Drivers for Digital Transformation”. https://www.atlantis-press.com/proceedings/icetbm-23

 

  • Organized workshops for students and faculty on digital marketing, activity-based learning, and research methodology.

 

Funded Project :

  • Impact of self-help group in economic empowerment of rural women: A study at Chengalpattu District, Tamil Nadu (2022).

 

Professional Membership

Editorial Board Member :

  • PLOS ONE (Editor)

 

  • International Journal of e-Collaboration (IJeC)

 

Journal Reviewer :

  • Behavioral Sciences

 

  • Cogent Business & Management

 

  • Journal of Electronic Commerce in Organizations

 

  • Journal of Theoretical and Applied Electronic Commerce Research

 

  • Journal of Risk and Financial Management

 

  • Sustainability

Subject Taught:

  • Marketing Management

 

  • Brand Management

 

  • Strategic Management

 

  • International Marketing

 

  • Consumer Behaviour

 

  • Customer Relationship Management

 

  • Business Analytics

 

  • Principles of Management

 

Professional Certification :

  • Certified IS/ISO 9001:2015 Quality Management Systems (QMS) Internal Auditor

Publications :

  • ORCiD Id: https://orcid.org/0000-0002-3754-1033

 

  • Google Scholar Id: https://scholar.google.co.in/citations?user=ldh6B3oAAAAJ&hl=en

 

  • Researcher Id (WoS): https://www.webofscience.com/wos/author/record/P-8705-2016

  • Scopus Id: https://www.scopus.com/authid/detail.uri?authorId=35173066900

 

  • VIDWAN Id: https://vidwan.inflibnet.ac.in/profile/233995

 

Journals (Selected articles indexed in Scopus and WoS) :

  • Jayasingh S., Sivakumar A, Vanathaiyan AA. (2025) Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research. 20(1):17. https://doi.org/10.3390/jtaer20010017 Scopus, WoS – SSCI, Q1, ABDC “B”.

 

  • Shili, M., Jayasingh, S., Hammedi, S. (2024) Advanced Customer Behavior Tracking and Heatmap Analysis with YOLOv5 and DeepSORT in Retail Environment. Electronics, 13, 4730. https://doi.org/10.3390/electronics13234730 Scopus, WoS – SCIE, Q2.

 

  • Sivakumar, A., Jayasingh, S., and Shaik, S. (2023) Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study. Education Sciences. 13, 745. https://doi.org/10.3390/educsci13070745 Scopus, WoS – ESCI, Q1.

 

  • Jayasingh S., Girija T., and Arunkumar S. (2022). Determinants of Omnichannel Shopping Intention for Sporting Goods. Sustainability. 14(21):14109. https://doi.org/10.3390/su142114109 Scopus, WoS – SCIE, Q1.

 

  • Jayasingh S., Girija T., and Arunkumar S. (2021) Factors Influencing Consumers’ Purchase Intention towards Electric Two-Wheelers. Sustainability. 13(22):12851. https://doi.org/10.3390/su132212851 Scopus, WoS – SCIE, Q1.

 

 

  • Jayasingh, S. & Eze, U. C. (2012). Analyzing the Intention to Use Mobile Coupon and the Moderating Effects of Price Consciousness and Gender. International Journal of E-Business Research (IJEBR), 8(1), 54-75. https://doi.org/10.4018/jebr.2012010104 Scopus, WoS – ESCI, Q2.

 

Book Chapters and Conference Proceedings (Scopus / WoS Indexed) :

  • Thiagarajan, T., Jayasingh, S. (2023). Generation Z’s Satisfaction with Artificial Intelligence Voice Enabled Digital Assistants. In: Mercier-Laurent, E., Fernando, X., Chandrabose, A. (eds) Computer, Communication, and Signal Processing. AI, Knowledge Engineering and IoT for Smart Systems. ICCCSP 2023. IFIP Advances in Information and Communication Technology, vol 670. Springer, Cham. https://doi.org/10.1007/978-3-031-39811-7_9

 

  • Jayasingh, S., and Thiagarajan, T. (2022). Factors Influencing the Helpfulness of Online Consumer Reviews. In: Kalinathan, L., R., P., Kanmani, M., S., M. (eds) Computational Intelligence in Data Science. ICCIDS 2022. IFIP Advances in Information and Communication Technology, vol 654. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-031-16364-7_14

 

  • Venkatesh, R. & Jayasingh, S. (2017). Transformation of Business through Social Media. In N. Rao (Ed.), Social Media Listening and Monitoring for Business Applications (pp. 1-17). IGI Global. https://doi.org/10.4018/978-1-5225-0846-5.ch001

 

  • Jayasingh, S. & Eze, U. C. (2013). Consumers’ Adoption of Mobile Coupons in Malaysia. In I. Lee (Ed.), Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (pp. 90-111). IGI Global. https://doi.org/10.4018/978-1-4666-1939-5.ch005

 

  • Jayasingh S. and U. C. Eze, Exploring the Factors Affecting the Acceptance of Mobile Coupons in Malaysia, 2009 Eighth International Conference on Mobile Business, Dalian, China, 2009, pp. 329-334. https://dl.acm.org/doi/10.1109/ICMB.2009.63

 

Edited Book :

 

Case Study :

  • Rebranding Fair & Lovely: Calling it Fair was Never so Unfair. AIMA and ICRC (2020). https://www.caseresearchaima.in/frontend/product_display/293