Skills & Abilities:

• IBM SPSS

• R Programming

• Python

• Microsoft Office

• AQUAD & Nvivo

• Tableau & Microsoft PowerBI

• AMOS

• Latex

• ASP.net, C, Java, Oracle

• Microsoft SharePoint, HadoopFramework, Qualnet 5.0
  
  

Soft Skills:

• Organizational Skills

• Fun and Energetic

• Empathetic

• Leadership

• Communication Skills

• Team Player

Subjects Taught:

• Tools for Managerial Decision-Making

• Business Analytics

• Data Science Tools

• Research Methods in Business

• Marketing Analytics

• Social Media and Text Analytics

• Data Visualization

• Web Analytics

• User Interface Design

• Design Thinking

• Understanding Digital Marketing

• Information systems for Managers

• Consumer Behaviour

• VAC-SPSS and AMOS

• Marketing Management II

• Information Security Management

Professional Certifications :

• Lean Six Sigma – Green Belt Certified

• Microsoft SharePoint Application Development 2010 (MCTS 70- 573)

• Cisco CCNA Certification, Hardware certification

• IBM Big Data training course in Accessing Hadoop Data Using Hive

• Brain Dumps certification in Web Design Concepts

Work Experience :

• Assistant Professor – Analytics and Digital Marketing
  – SRM University, Chennai

• Research Associate
  – Great Lakes Institute of Management, Chennai.

• Assistant Professor Adjunct (Analytics)
  – Saintgits Institute of Management, Kottayam

• Research Associate
  – Vellore Institute of Technology, VIT Business School, Chennai

• Software Engineer/ Associate Developer
  – LTI Mindtree, Chennai

Workshops/Trainings :

• National workshop on AMOS, Vellore Institute of Technology, Chennai, August 2017.

• Doctoral workshop of the 11th Great Lakes NASMEI (North American Society for Marketing Education in India) Conference, Great Lakes Institute of Management, December 2017.

• Case Study Writing workshop by Emerald Publishing, Vellore Institute of Technology, Chennai, October 2019.

• Attended a ten-day International FDP on “Power of AI Tools for Enhanced Research,” SRM Institute of Science and Technology, Ramapuram, July 2024.

• Conducted sessions on “Scopus: Advanced Searching” and “How to Target ABDC and Scopus-Indexed Journals” during a two-day FDP on Mastering Research Paper Development – Hands-on Training in Mendeley, R Studio, and VOS Viewer at MCC Boyd Tandon School of Business, Chennai, August 2024.

• Attended an online training session on Zoho Analytics, October 2024.

• Conducted a session on Business Intelligence at the International Business Colloquium, organized by the School of Business and Management, Azusa Pacific University, USA, on October 18, 2024