Dr. Anu C H is an accomplished management professional with a distinguished academic and professional background. She holds a Ph.D. in Management from VIT Business School, Vellore Institute of Technology, Chennai. She ranked second in her Master’s program and consistently earned merit scholarships throughout her studies. Before transitioning into academia, Dr. Anu worked as a software engineer at LTIMindtree, where she gained valuable industry experience. With over eight years of combined experience in academia, research, and the IT industry, she has developed expertise in various management domains. Her teaching interests include Business Analytics, Data Science, Information Systems, Data Visualization, Qualitative Research and Digital Marketing, and her research has been published in prestigious ABDC and Scopus-indexed journals such as the Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, and RAUSP Management Journal. She also serves as a reviewer for leading journals, including the Journal of Consumer Behaviour, Information, Technology and People, and the Asia Pacific Journal of Marketing and Logistics. Dr. Anu holds several professional certifications, including Lean Six Sigma, Microsoft Share Point Application  Development, and CISCO CCNA.